Knowledge bank

Books to add to your to-be-read pile

Books can be a great resource to gaining knowledge. We collected our favourite books here to help kicking off business.

The Lean Startup - Eric Ries

How constant innovation creates radically successful businesses. 

Startup Communities - Brad Feld 

Building an entrepreneurial ecosystem in your city.

The innovator’s dilemma - Clayton M. Christensen 

When new technologies cause great firms to fail.

Lost & Founder - Rand Fishkin

Everything you need to know about startup entrepreneurship from a non traditional point of view.

Traction: How Any Startup Can Achieve Explosive Customer Growth - Gabriel Weinberg and Justin Mares

Early customer acquisition can be a bitch - listen to DuckDuckGo’s founders on how to build a customer base creatively in almost any niche. Trust Google defying entrepreneurs on this ;)

Good Strategy Bad Strategy - Richard P. Rumelt

Create and implement a powerful action.

Zombie Loyalists: Using Great Service to Create Rabid Fans - Peter Shankman

Let’s face it - even the most perfect businesses screw up. Use your customer service as a tool to turn your screw ups into the most loyal customers - that will pay itself back by acquiring more customers for you.

A book or two in DEI topics

  • Brotopia - Emily Chang
  • Invisible Women: Data Bias in a World Designed for Men - Caroline Criado Pérez
  • The Culture Code: The Secrets of Highly Successful Groups - Daniel Coyle
  • Why I'm No Longer Talking to White People About Race - Reni Eddo-Lodge
  • White Tears/Brown Scars: How White Feminism Betrays Women of Color – Ruby Hamad

Get entertained and learn about different startup businesses

  • No filter: The Inside Story of Instagram - Sarah Frier
  • Uncanny Valley - Anna Wiener
  • Bad Blood: Secrets and Lies in a Silicon Valley Startup - John Carreyrou
  • Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal - Nick Bilton
  • Disrupted: My Misadventure in the Start-Up Bubble - Dan Lyons

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